PORTFOLIO
UGC - TRAVEL, WELLNESS & HOSPITALITY
Sepi Shyne
Hi, I’m Sepi.
I am a travel content creator, travel writer, and wellness practitioner. I create short-form videos for hotels, destinations, and wellness brands, helping prospective guests picture themselves in the experience.
Wellness tourism spending is projected to reach $1.38 trillion globally by 2029.¹ Meanwhile, JourneyWoman projects that travel spending by women aged 50+ in the U.S. and Canada will grow from $245 billion in 2025 to $519 billion by 2035.²
I bring a personal understanding of both markets. As a wellness practitioner, I create from my own experience of what makes travel feel good: a comfortable room, nourishing food, a restorative treatment, an adventure, or a connection with local culture. I also highlight the specific sustainability practices that show how a property cares for its surroundings.
My background spans public leadership, law, healing and media. When I work with a brand, I start with a conversation about what you want future guests to discover. Then I build the story around the details that bring that experience to life.
My goal is simple: show what makes your experience worth choosing, through the eyes of a woman who could be your guest.
¹ Global Wellness Institute, 2025 Global Wellness Economy Monitor.
² JourneyWoman, Invisible No More, March 2025. Figures in U.S. dollars; market estimates and projections.
Sepi Shyne
Brands I have created content for:
What Sets Me Apart
I understand wellness from the inside.
I am a Reiki Master and retreat host. I draw on that experience to tell the story behind a treatment, practice, or space, helping guests understand what they can look forward to and why it matters.
I find the story in the whole stay.
Wellness starts before a guest reaches the spa. It’s in the room’s comfort, a quiet morning outdoors, thoughtful dining, and opportunities to explore. I connect those details with the experience of being there, while highlighting the specific sustainability practices that help care for the destination.
I build the story around what matters to your brand.
I start by asking what you wish more people knew about your brand. Then I bring it to life in a way that helps them picture it for themselves, whether that a stay, a flight or a product they would pack for their next trip.
I’m professional and easy to work with.
I bring clear communication, preparation, and respect for your team’s time to every collaboration. I listen to your goals, welcome feedback, and follow through on what I agree to deliver, making the process feel straightforward from the first conversation to the final edit.
HOSHINOYA Karuizawa VLOG
Personal narration connects the property, wellness experiences, dining and sustainability into one story. Gives prospective guests a fuller picture of the stay and specific reasons to choose it.
Content Examples
The Ritz-Carlton, Rancho Mirage Hotel VLOG
A first-person look at the spa, pool, desert views and balcony breakfast. Shows how individual amenities come together into an experience guests can picture booking.
Sumberkima Hill, Villa Kurma Compilation
Interior details, outdoors spaces, and pool views introduce the villa through a sequences of visual highlights. Showcases the property’s design and setting in a short, easily browsed format.
Gili Putih, Bali, Short form 6 second video
An immersive kayaking moment puts viewers inside the experience. Paired with a detailed caption, this short format gives travel brands a compelling introduction to a destination or activity.
Aruba Ocean Villas, Villa Tour
An extended walkthrough showcases the interiors, distinctive details and outdoor spaces. Gives prospective guests a closer look at the villa, helping them picture their stay and enticing them to book.
Content Packages/Rates
Given that every brand’s goals are different, rather than share set rates upfront, I create a custom package for each project.
Here are some common requests I can accommodate:
Video styles: Choose from the signature, high-performing styles (Compilation,
Vlog, up to 7-second) tailored to your marketing goals and needs.
Final content + raw clips for usage in perpetuity: You’ll have the right to use
all final content in perpetuity for organic marketing and ads (brands often turn the
highest-performing content into ads). You’ll also receive the raw clips from each
video, which you can repurpose for new organic content or ads.
Revisions & edits: One round of revisions is included (additional can be
discussed).
A note on in-kind opportunities:
While in-kind offerings, such as complimentary stays, experiences, and premium access, are greatly appreciated, I view them as part of the cost of doing business. I operate just like any marketing agency would — I am onsite to work, capturing high-quality content, strategizing, and ensuring the final product aligns with your brand goals and delivers results, not just to vacation or for leisure.
That being said, I prioritize partnerships that include full compensation alongside in-kind offerings. Thank you for understanding!
Let’s create some magic together!
I can’t wait to hear about your marketing goals.
Let’s discuss what’s possible and how I can help you bring your brand vision to life!
Sepi Shyne